![]() ![]() Then the SHOCK: Polaroid informed the world about the end of the production of their instant films. (honestly not a too big challenge, as basically they were the only one)ĭuring this time they had the pleasure to discover that they were NOT the only maniacs who passionately love analog & instant, but that there was an exponentially increasing number of people of all ages who re-discovered the magic of analog instant photography in a more and more digital world. Only a few months later, Webmeister proudly launched their first online shop, 3 and in the following years they became the worlds biggest online retailer, specialized in Polaroid film. Together with his long-time business partner in crime, the famous Webmeister aka Andreas Eduard Hoeller, he founded the UNVERKAEUFLICH Trading Company (unfortunately destroying the notaries table with aggressive developer paste from old Polaroid film when they instantly documented the founding ceremony) in spring 2005. You could hardly find any supply, there was no real communication and it seemed clear that the days of Polaroids were counted.įor Florian an unacceptable situation that simply had to be changed. ![]() Surprisingly the world, including the Polaroid management itself, seemed to have totally lost faith in the relevance of instant film. Immediately, he was addicted to the mysterious magic of this incredible material and started to dive deeper. The impossible journey origins in the year 2003 with the very first instant self portrait Florian Kaps took with an old Polaroid Camera from the flea market 1. In order to understand this product`s true nature, please allow us to serve you a condensed short version of how it all started: The story of the POLAROID ORIGINALS FILM is almost as unbelievable as it is impossible.
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